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Back in 2008, while running on a beach in Puerto Vallarta, Mexico, I was struck by a bolt of realization that blew my mind.
I finally understood that women must experience emotional tension to feel attraction, attachment, and sexual arousal toward a man.
That explained everything.
You have a choice.
You can learn to consciously create positive emotional tension (PET). Which creates instant turnon and attraction.
Or you can avoid doing anything that might create any PET for women. Which guarantees a quick trip to the friend zone (if you even get noticed at all).
Or you can leave it up to her to create negative emotional tension —the drama, nagging, ghosting, complaints, shit tests, and fights that come out of nowhere.
Your niceness is killing her desire for you.
Single or married, positive emotional tension will transform your life just like it has for thousands of other men.
(I’m not making any of this up and this is not hype. This has been my life for the last 20 years and has been replicated by countless men to whom I’ve taught the principles and practices of positive emotional tension).
This spring, 57 men joined PET Club and PET Masters for six months of calls, daily PET Gems, and practice in the real world.
The men of PET Club and PET Masters have been saying it for weeks: “Let’s do it again.”
Join PETOBERFEST for only $17.97 USD and you will receive all the goodies (31 days of PET Gems + Online discussion forum + Two 60-Minute PET webinars with Dr. Robert Glover) + The opportunity to register for six-months of PET Club for only $250 or six-months of PET Masters for only $2,500 USD.
I decided early in 2026 that this would be the year I finished my long-awaited book on positive emotional tension (working title, Shut Up and Fuck Me).
Over the last six months since the launch of PET Club and PET Masters in May (Round I), I’ve been getting up at 6:00 AM and writing daily on the book.
I am just about done with the 26 chapters of the book and close to beginning the editing and rewriting process.
This is why I am offering PETOBERFEST as a launch pad for PET Club and PET Masters Round II.
Over the last six months, I’ve helped the men of PET Club and PET Masters become PET Ninjas.
And these amazing men have helped give me direction for what men most need to understand and practice the principles of positive emotional tension.
In PETOBERFEST and Round II of PET Club and PET Masters, I’ll help you take your PET game to the next level as you help me write an amazing book that will change the way the men of the world relate to women forever.
PET rewards the brave!
This free introductory video to the Positive Emotional Tension on-demand video course reveals the one thing women must feel to experience attraction, arousal, and a deep connection with a man.
Want more PET? The whole PET 8-lesson on-demand video course is only $99 in PETOBER (That’s a savings of $150 off the regular price)
Hi there, I’m Dr. Robert Glover, author of No More Mr. Nice Guy and creator of Positive Emotional Tension.
I was in my late forties, recently divorced from my second wife, and unattached for the first time since I was in my early 20s. After 25 years of marriage, I found myself in the world as a single man with very few clues as to what to do next. I hadn’t dated since college and I wasn’t very good at it back then.
My first two wives were my first two sexual partners. Even though I prided myself on being a good lover, the truth was I was actually pretty sexually inexperienced. Sex with my first wife was consistent, but “vanilla” to say the least. Sex with my second wife was, let’s say, “nonexistent.” She announced on our honeymoon, “Aren’t you glad that now that we are married, we don’t have to pretend to like sex anymore?”
Huh?
So here I was, a single man wading into the dating pool with one primary conviction – do it better than I did the last time. In this regard, I knew I had to become a better picker and a better ender. I also knew I had to develop some new skills and insights. At this point, I had no idea how to use online dating, how to approach a woman, or how or when to ask for a number.
Around this time there was a growing body of information available about dating, approach, and pickup. Some of my clients gave me books, CDs, and DVDs. I listened to podcasts. I got out of the house and practiced what I was learning. I became a scientist, testing and researching what worked and what didn’t. I got out of my comfort zone and took chances.
What I experienced in the process frequently made me wonder what planet I had landed on.
I will note here I did not push, coerce, or try to get any of these women to have sex with me. They all showed up wet! That’s the power of what I call, positive emotional tension.
After a lifetime of depending on the failed logic of Nice Guy Seduction, after interacting with women assuming they would think I was bad if they knew I wanted to see them naked, after 25 years of two marriages consisting of “trying to get her in the mood so I can do what worked last time and then settle for shitty sex” – I now frequently pondered if I was living in an alternate dimension.
Since my second divorce in 2003, I haven’t had a shortage of amazing women sending me signals of high interest nor a shortage of balls to the wall, mind-blowing sex.
Almost all of these women have been significantly younger than me (this isn’t an ego thing; younger women just seem really interested in me. It’s still true today).
Many of these women shared with me that they had been high school cheerleaders and more than a few had modeling experience. I promise you, I couldn’t have gotten a cheerleader interested in me when I was in high school.
And I’ll say it again. I haven’t used pickup, tried to get any of these women to like me, nor pushed any of them to get naked with me.
In November, I will celebrate my 10th wedding anniversary with an amazing woman who originally came on to me when I was just walking down the street. She’s 22 years younger than me, a gym rat, a salsa dancer, and would be happy to fuck me two to three times a day.
It’s called PET and it is what I will introduce you to in PETOBERFEST.