PET

PET CLUB + PET MASTERS ROUND II

Join the thousands of men who have transformed their lives and relationships with the primal power of positive emotional tension (PET)

I’M NOT DONE YET

Help me complete the Positive Emotional Tension book (working title: Shut Up and Fuck Me!) while you become fluent in the principles and practices of PET in the process.

Since the beginning of the year, I have been getting up at 6:00 AM, five days a week, and writing on my long-awaited book.

Over the last six months, together with the 60+ men from Round I of PET Club and PET Masters, I have completed all but about the last 3-4 chapters of this amazing book on the art and science of female attraction and arousal.

Men and women both keep telling me the PET book could be even bigger than my first book, the best-selling No More Mr. Nice Guy.

There is an art and a science to female attraction, arousal, and attachment – and it is called positive emotional tension (PET).

When I came to understand and practice the principles of PET in my late 40s, I began to wonder what planet I had landed on.

Women began flirting with me, handing me their digits, hitting on me, propositioning me, getting naked with me on first dates – with no push from me.

Women just started showing up wet
Women just started showing up wet.

Since discovering the primal power of positive emotional tension, every woman I’ve been with has wanted more sex than me and many have frequently exclaimed – as they dried themselves off with my sheets – “What are you doing to me? I’ve always liked sex, but not this much!”

This was a 180 degree pivot from my experience with women and sex in the first 45+ years of my life.

When I tell men that practicing the principles of PET is like holding cheese in front of a Schnauzer – I’m not exaggerating. And I’m not being dismissive to women or Schnauzers!

Like cheese in front of a Schnauzer

ROUND II

In May of this year, I launched two six-month programs for men with the goal of working together to help me write the best book possible to help men understand how to powerfully and effortlessly attract, arouse, and keep the best women – while helping these men apply the principles I am writing about to their own lives.

I called the first program, PET CLUB COMMUNITY.

Round I of the PET Club Community consisted of 60+ men.

  • For six months, these men received daily PET Gems – Illustrated PET Principles and Practices taken directly from the pages I was writing in the PET Book (You’ll find a sample PET Gem at the bottom of this page).
  • These men also got access to a discussion forum where they shared success stories and asked questions related to the daily PET Gems.
  • They also received personal access to me in three, 90-minute live AMA webinars.
  • The daily PET Gems of PET Club were such a hit that I am seriously considering compiling 365 of them from the pages of Shut Up and Fuck Me! to create a daily dose of PET as a stand-alone book. Stay tuned.

I called the second program I launched in May, PET MASTERS MASTERMIND

Round I of PET Masters was made up of 21 men who were committed to becoming PET Ninjas.

The members of PET Masters not only received all the tools of the PET Club Community – daily PET Gems, online discussion forum, and live AMA Webinars – they also received:

  • Access to all PET chapters as I wrote them (currently, 22 out of planned 26 chapters completed).
  • Access to 26 weekly one-hour PET mastermind video calls with me.
  • A group Signal texting thread where I responded to their questions and comments about PET in real time.
  • These guys went fucking deep into the weeds of PET and gave me lots of topics and illustrations for the PET book.
  • And without exception, their lives and relationships changed in ways that took them completely by surprise!

The men in Round I of both PET Club and PET Masters literally begged me to launch a Round II of both programs.

ARE YOU READY?

  • If you are ready to notice women noticing you everywhere you go.
  • If you think it would be a good problem to have if women or your woman regularly wanted more sex than you.
  • If you are ready to let go of tricks, nice guy seduction, and manipulation just to get laid regularly.
  • If you want to understand women and what attracts and turns them on.
  • If you want to recognize the subtle clues that women send when they are interested in you.
  • If you are ready to turn women on like the bad boys do.
  • If you are ready for women and world to show up wet.

Then You Are Ready For PET CLUB + PET MASTERS ROUND II

Over the next 6 months beginning November 2nd, I am inviting you to work side by side with me as I get up at 6:00 AM, put my butt in chair, let the muse have her way with me, and finish writing Shut Up and Fuck Me! (you don’t have to get up with me, but you can if you want).

While I am writing the book I will share the powerful secrets of PET with YOU.

Decide how deep into the PET weeds you want to go with me and choose from one of the following two options (Both programs run concurrently for six months starting in 2 November 2026 and going through the end of April 2027):

PET Club Community Round II

Here is what you get with PET Club:

  • Over the next six months, while I am writing 5 days a week, I will post a daily PET Gem – a short PET Principle with a PET practice – that you can apply to your life that day.
  • These PET Gems will be posted on a Mighty Networks discussion board where you can communicate with fellow PET Club members 24/7.
  • Between November 2026 and April 2027, I will lead six 60-minute AMA calls, one each month, for PET Club members in which we will dive into the depths of positive emotional tension. I will answer your questions and help you start walking the planet and interacting with women in ways that organically and powerfully attracts and turns them on. These calls will be recorded and available to you forever to review.
  • At the end of the six-month period, we will have a wrap-up celebration party with awards and prizes.

Price for the six-month PET Club: Just $350 USD if paid in full (Round I was $400)(Or six monthly payments of just $65 each)

Best value
Six-Month PET Club
One Payment
$350
One payment
Enroll Now!
Six-Month PET Club
Six Monthly Payments
$65/month
6 payments
Enroll Now!

PET Masters Mastermind Round II

PET Masters is an intensive mastermind program limited to 24 men who are committed to becoming PET Ninjas

Here’s what you get with PET Masters:

  • Includes all the perks of PET Club Community + the following:
  • From November 2026 through April 2027, you will have access to 26 weekly 1-hour group PET Master mastermind calls with me. We will go deep into the weeds with PET. These calls will be recorded and available to you forever to review. The PET Masters Mastermind calls meet on alternating times every other week:
    • Group #1 (Named “Cosmos” in Round 1): Tuesdays 5:00 – 6:00 PM UTC (Start times: 9:00 AM PST / 11:00 AM CST / Noon EST / 5:00 PM London)
    • Group #2: (Named “Panty Soakers” in Round 1): Wednesdays 1:30-2:30 AM UTC (Start times: Tuesday 5:30 PM PST / 7:30 PM CST / 8:30 PM EST / Wednesday 8:30 AM Bangkok / 10:30 AM Tokyo / 12:30 PM Sydney / 2:30 PM Auckland)
  • A dedicated Signal chat thread just for PET Master mastermind group members that I will monitor daily.
  • Access to my eight-lesson on-demand Positive Emotional Tension video course – FREE ($250 value).
  • Every week I will post a new chapter from Shut Up and Fuck Me! for the members of the PET Masters consultation group to read, comment on – and share their stories for inclusion in the book (approximately 26 chapters)
  • Each member of the PET Masters mastermind program will get a personal dedication in the finished Shut Up and Fuck Me! book + a signed copy of the print version of the book.
  • And of course, the PET Club wrap-up and celebration party!

A NOTE ABOUT PET MASTERS MASTERMIND

One thing I’ve discovered about men and PET is that if left on their own with the life-changing, world-penetrating information of positive emotional tension, they either run from it or try and turn it into a one-size fits all technique.

We guys are like that.

PET is simple and complex at the same time.

It is filled with paradoxes.

It gives words to the ineffable.

It often seems like a contradiction.

It is amazingly powerful.

It is a gift to women and world.

It is powerful masculine initiation.

And it is most effectively understood and practiced with the help of a wise master.

Over the last six months, I saw the 21 men of Round I PET Masters have break through after break through – when they received masterful direction.

In other words, if you want to get the most out of PET – come work with me in person in the PET Masters Mastermind. It will be worth it!

REGISTER NOW: ENROLLMENT IS LIMITED TO 24 MEN

Price for the six-month PET Masters Consultation Group: Just $2,500 USD if paid in full (Was $3000 in Round I).(Or six monthly payments of just $425 each)

Best value
Six-Month PET Masters Consultation Group
One Payment
$2,500
One payment
Enroll Now!
Six-Month PET Masters Consultation Group
Six Monthly Payments
$425/month
6 payments
Enroll Now!

THIS IS POWERFUL SHIT!

Whether you are single or in a relationship, the PET Club Community and the PET Masters Mastermind will help you understand and apply the principles and practices of positive emotional tension.

  • Attract the best women just by being your authentic self.
  • Revive a stale or failing relationship.
  • Understand what turns women on and why.
  • Welcome and dance with the feminine storm.
  • Deal with shit tests and accusations - and turn them into openings for deeper connection.
  • Set the tone and take the lead in ways that women enthusiastically want to follow.
  • Understand why women create negative emotional tension (NET) and how to transmute it into hot sexual energy.
  • Learn to say “yes” to all of the feminine gifts the cosmos wants to rain down on you.
  • Take a woman places she’s never been before and can’t take herself (she will thank you and keep coming back for more).
  • Experience powerful masculine initiation while giving your gift to women and world.
  • Daily wake up and wonder what planet you’ve landed on.

WHAT THE MEN IN ROUND I OF PET CLUB & PET MASTERS HAD TO SAY

“This is not about techniques - it's about how we live our lives. And it's a journey without a destination.”
“That I can control myself in front of women without, as in my past, to be controlled by a woman's mood.”
“PET runs deeper than I even imagined and is filled with paradoxes.”
“PET mastery is a journey, not a destination. And it's a lot more fun to get out of my own way and have fun with my woman as she is rather than as I think she "should" be.”
“There are open doors that we don't even see because we're so busy knocking on closed doors. Start looking for the open doors.”
“No matter how much PET you have in your relationship, there is some NET right around the corner when you least expect it.”
“It has been great to have a guide, a container, and a crew to share the journey with.”
“Also that NET from a woman can be an invitation or opportunity to show up with presence and love. If we are phoning it in, then we aren't present and she can feel that, so she does something to draw us back into presence.”
“This has been a blast and I am so grateful for it!”

PICK ONE

Pick the PET option – PET Club or PET Masters – that best works for you and we will get busy penetrating women and world.

Register NOW, space is limited.

Registration for PET and PET Masters closes 30 November 2026.

Both programs run concurrently for six months starting in 2 November 2026 and going through the end of April 2027.

Refund Policy

No refunds. I’m not willing to let you back out and go back to your old boring ways. The world needs you to show up, grow up, and light her up.

PET rewards the brave!

A sample PET Gem

PET Gem #94: Leave Her Wanting More

Leave her wanting more

PET Principle

While bringing your full attention to a woman is a powerful way to create PET, most men, especially early on, make the mistake of giving a woman way too much attention. Day-long first dates, weekends away two weeks after meeting, blowing up each other’s phones with texts and calls, long, late-night conversations. Giving a woman too much of what she wants, when she wants it, kills PET. What does she have to look forward to? What does she have to fantasize about? Keep those first dates short. Stay off the phone. Build uncertainty and expectation into your interactions with her. Even be willing to tell her “no” – it is actually one of the most powerful ways to create polarity early on – you come across as an alpha to her, not a passively pleasing, way too available Nice Guy. Go away, give her a chance to miss you. Kiss her hard, tell her you will see her Friday. Leave her anticipating Friday. Let her ponder what you’re up to, when she’ll see you again, what will happen when she does. She will blow up your phone asking if it is Friday yet, and telling you what she is going to do to you when it gets here.

PET Practice

Keep the dates short, stay off the phone, go slow with boyfriend-girlfriend type behaviors. Even if you are in a long-term relationship, creating healthy space, letting her miss you, making her wait for your full, undivided attention and passion creates powerful PET. Go away and let her miss you. Wouldn’t you rather be a part and be looking for ways to get together than be together looking for ways to get apart? Don’t give her all of what she wants when she wants it. Leave, tell her you’ll be back while she is still wanting more.