
Help me complete the Positive Emotional Tension book (working title: Shut Up and Fuck Me!) while you become fluent in the principles and practices of PET in the process.
Since the beginning of the year, I have been getting up at 6:00 AM, five days a week, and writing on my long-awaited book.
Over the last six months, together with the 60+ men from Round I of PET Club and PET Masters, I have completed all but about the last 3-4 chapters of this amazing book on the art and science of female attraction and arousal.
Men and women both keep telling me the PET book could be even bigger than my first book, the best-selling No More Mr. Nice Guy.
There is an art and a science to female attraction, arousal, and attachment – and it is called positive emotional tension (PET).
When I came to understand and practice the principles of PET in my late 40s, I began to wonder what planet I had landed on.
Women began flirting with me, handing me their digits, hitting on me, propositioning me, getting naked with me on first dates – with no push from me.

Since discovering the primal power of positive emotional tension, every woman I’ve been with has wanted more sex than me and many have frequently exclaimed – as they dried themselves off with my sheets – “What are you doing to me? I’ve always liked sex, but not this much!”
This was a 180 degree pivot from my experience with women and sex in the first 45+ years of my life.
When I tell men that practicing the principles of PET is like holding cheese in front of a Schnauzer – I’m not exaggerating. And I’m not being dismissive to women or Schnauzers!

In May of this year, I launched two six-month programs for men with the goal of working together to help me write the best book possible to help men understand how to powerfully and effortlessly attract, arouse, and keep the best women – while helping these men apply the principles I am writing about to their own lives.
Round I of the PET Club Community consisted of 60+ men.
Round I of PET Masters was made up of 21 men who were committed to becoming PET Ninjas.
The members of PET Masters not only received all the tools of the PET Club Community – daily PET Gems, online discussion forum, and live AMA Webinars – they also received:
The men in Round I of both PET Club and PET Masters literally begged me to launch a Round II of both programs.
Over the next 6 months beginning November 2nd, I am inviting you to work side by side with me as I get up at 6:00 AM, put my butt in chair, let the muse have her way with me, and finish writing Shut Up and Fuck Me! (you don’t have to get up with me, but you can if you want).
While I am writing the book I will share the powerful secrets of PET with YOU.
Decide how deep into the PET weeds you want to go with me and choose from one of the following two options (Both programs run concurrently for six months starting in 2 November 2026 and going through the end of April 2027):
Price for the six-month PET Club: Just $350 USD if paid in full (Round I was $400)(Or six monthly payments of just $65 each)
PET Masters is an intensive mastermind program limited to 24 men who are committed to becoming PET Ninjas
One thing I’ve discovered about men and PET is that if left on their own with the life-changing, world-penetrating information of positive emotional tension, they either run from it or try and turn it into a one-size fits all technique.
We guys are like that.
PET is simple and complex at the same time.
It is filled with paradoxes.
It gives words to the ineffable.
It often seems like a contradiction.
It is amazingly powerful.
It is a gift to women and world.
It is powerful masculine initiation.
And it is most effectively understood and practiced with the help of a wise master.
Over the last six months, I saw the 21 men of Round I PET Masters have break through after break through – when they received masterful direction.
In other words, if you want to get the most out of PET – come work with me in person in the PET Masters Mastermind. It will be worth it!
REGISTER NOW: ENROLLMENT IS LIMITED TO 24 MEN
Price for the six-month PET Masters Consultation Group: Just $2,500 USD if paid in full (Was $3000 in Round I).(Or six monthly payments of just $425 each)
Whether you are single or in a relationship, the PET Club Community and the PET Masters Mastermind will help you understand and apply the principles and practices of positive emotional tension.
“This is not about techniques - it's about how we live our lives. And it's a journey without a destination.”
“That I can control myself in front of women without, as in my past, to be controlled by a woman's mood.”
“PET runs deeper than I even imagined and is filled with paradoxes.”
“PET mastery is a journey, not a destination. And it's a lot more fun to get out of my own way and have fun with my woman as she is rather than as I think she "should" be.”
“There are open doors that we don't even see because we're so busy knocking on closed doors. Start looking for the open doors.”
“No matter how much PET you have in your relationship, there is some NET right around the corner when you least expect it.”
“It has been great to have a guide, a container, and a crew to share the journey with.”
“Also that NET from a woman can be an invitation or opportunity to show up with presence and love. If we are phoning it in, then we aren't present and she can feel that, so she does something to draw us back into presence.”
“This has been a blast and I am so grateful for it!”
Pick the PET option – PET Club or PET Masters – that best works for you and we will get busy penetrating women and world.
Register NOW, space is limited.
Registration for PET and PET Masters closes 30 November 2026.
Both programs run concurrently for six months starting in 2 November 2026 and going through the end of April 2027.
No refunds. I’m not willing to let you back out and go back to your old boring ways. The world needs you to show up, grow up, and light her up.

While bringing your full attention to a woman is a powerful way to create PET, most men, especially early on, make the mistake of giving a woman way too much attention. Day-long first dates, weekends away two weeks after meeting, blowing up each other’s phones with texts and calls, long, late-night conversations. Giving a woman too much of what she wants, when she wants it, kills PET. What does she have to look forward to? What does she have to fantasize about? Keep those first dates short. Stay off the phone. Build uncertainty and expectation into your interactions with her. Even be willing to tell her “no” – it is actually one of the most powerful ways to create polarity early on – you come across as an alpha to her, not a passively pleasing, way too available Nice Guy. Go away, give her a chance to miss you. Kiss her hard, tell her you will see her Friday. Leave her anticipating Friday. Let her ponder what you’re up to, when she’ll see you again, what will happen when she does. She will blow up your phone asking if it is Friday yet, and telling you what she is going to do to you when it gets here.
Keep the dates short, stay off the phone, go slow with boyfriend-girlfriend type behaviors. Even if you are in a long-term relationship, creating healthy space, letting her miss you, making her wait for your full, undivided attention and passion creates powerful PET. Go away and let her miss you. Wouldn’t you rather be a part and be looking for ways to get together than be together looking for ways to get apart? Don’t give her all of what she wants when she wants it. Leave, tell her you’ll be back while she is still wanting more.